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B2B Marketing for the B2B Buyer’s Journey - Mark Donnigan Interview

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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales https://jaspermeqyi.bloggosite.com/22196130/understanding-today-s-buyer-s-journey-is-crucial-to-winning-in-b2b-marketing-startup-marketing-consultant-mark-donnigan

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