The Buyer’s Journey and B2B Marketing - Virtual CMO Mark Donnigan

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The B2B purchasing process can be lengthy and complex, with multiple decision-makers and stakeholder groups included. This can cause long sales cycles and a lower win percentage for services. Nevertheless, by comprehending and accommodating the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times https://reidavmcs.affiliatblogger.com/68973250/b2b-marketing-mark-donnigan


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