The process of RTB begins when a user visits a website or digital platform that uses RTB. The SSP sends a request to the DSPs, which includes information about the available ad space, the Endanwender’s demographics and interests, and the publisher’s targeting criteria. The OpenRTB 2.3 specification was the first https://lukasexodp.ka-blogs.com/81506409/5-einfache-techniken-für-werbeautomatisierung