"transfer from private Web sites to blogs and site web site aggregation, from publishing to participation, from web content as the result of enormous up-front financial investment to an ongoing and interactive process, and from content administration systems to back links dependant on "tagging" website material working with keywords (folksonomy)." https://www.fiverr.com/maharshikushwa0/create-10-manually-brand-new-web-2-0-blogs-with-login-contextual-backlinks