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Understanding Consumer Insights: How Sentiment Analysis Powers Market Research

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In today’s digital era, consumers are constantly sharing their thoughts, feelings, and opinions online- on social media, review platforms, and forums. These unfiltered voices contain a wealth of information, but deciphering the underlying tone of millions of data points is no small feat. This is where sentiment analysis, a powerful tool within the field of market research, comes into ... https://www.ez.works/research-and-analytics

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