The South Korean drama market is rapidly transitioning from traditional broadcast channel-centric to a new ecosystem led by OTT and digital platforms. In this shift, content production expenses have risen dramatically, https://thegreatbookmark.com/story18997848/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-digital-streaming-innovation-and-international-market-penetration-with-changes