Generative Engine Optimization (GEO) is reshaping how content appears in AI-powered search tools like ChatGPT and Perplexity. This blog explains what GEO is, why traditional SEO is no longer enough, and how you can optimize your content to stay visible and competitive in the AI-driven search era. This blog is presented by Souparna Roy. https://souparnaroy.blogspot.com/2026/01/whats-generative-engine-optimization.html